Cody Dietz
Dedicated and innovative professional with extensive experience in technical coordination and digital marketing. Proven track record in leading successful projects and leveraging technology to drive business growth.
Expertise
- Advanced proficiency in AdWords campaign management across multiple brands, including detailed performance analysis and strategic adjustments.
- Expert in data analytics with hands-on experience in Adobe Analytics and Google Analytics, Matomo Analytics providing insights for business growth and user experience optimization.
- Innovative in AI-driven content creation, leveraging tools like Adobe Firefly AI and AI voice generation for cutting-edge digital marketing solutions.
- Skilled in generating comprehensive, data-driven reports for top automotive brands, influencing strategic decisions and marketing tactics.
- Developing and implementing integrated digital marketing strategies that encompass SEO, social media, and targeted advertising.
- Web analytics expertise, including performance tracking, website user experience enhancements, and conversion rate optimization.
- Experienced in multi-brand AdWords management, optimizing campaigns for maximum reach and effectiveness in a competitive market.
- Proven success in SEO and analytics optimization, leading to significant improvements in search engine rankings and online visibility.
- Pioneering AI-Driven Video Script Creation, utilizing AI tools for scriptwriting and content development in video marketing campaigns.
- Proficient in managing and troubleshooting complex digital systems, including analytics servers, DNS settings, and cookie pop-up integrations.
Experience
- Lead Technical Coordinator for major automotive brands, managing and reviewing Google AdWords campaigns, enhancing SEO, and innovating digital advertising strategies.
- Developed and executed the Hyundai Electric Video Project, including scripting, filming, editing, and successful online deployment.
- Performed comprehensive Adobe Analytics reviews and Adobe Firefly AI testing to optimize web performance and user experience for multiple automotive brands.
- Pioneered AI and machine learning projects, including the creation of the Voss Bot AI, AI-generated content, and AI-assisted video and image editing.
- Managed large-scale data analytics projects using tools like Mamoto Analytics Server, ensuring data-driven decision-making for marketing strategies.
- Expertise in social media strategy, managing platforms such as TikTok and YouTube, including audience targeting, content creation, and campaign management.
- Significantly improved website user experience through rigorous testing and updates, including DNS settings, VDP load times, and compliance reviews.
- Directed the creation of innovative digital content, such as AI-generated headshots, video campaigns for Hyundai models, and dealer-inspired review calls.
- Implemented advanced technical solutions like Zapier automation integration, Google Cloud site hosting, and server crash analysis to streamline operations.
- Contributed to corporate social responsibility efforts, coordinating events like food drives and company picnics, showcasing leadership and community engagement.
- Continuously updated and refined digital advertising strategies, including AdWords campaign customization and performance max campaign tracking.
- Conducted regular inventory reviews and analytics reports to monitor and improve digital performance across various automotive platforms.
Skills
- AI-Driven Content Creation: Developed AI headshot models and generation, demonstrating innovative use of AI in content creation
- AI and Machine Learning Application: Utilized Stable Diffusion AI for controlnet mask creation, demonstrating cutting-edge skills in AI and machine learning applications
- Cloud Computing and Server Management: Experience in Google Cloud Server migration and management, indicating expertise in cloud services and server administration
- Technical SEO and Website Optimization: Expertise in website updates and SEO enhancements, including work on vanity servers and site upgrades
- Digital Marketing and Sales Analytics: Integration of Dealer Inspire Sales Analytics, indicating proficiency in leveraging digital platforms for marketing insights
- Conversion Tracking and Performance Analysis: Experience in analytics conversion tracking, indicating skills in monitoring and optimizing digital marketing performance
- Data Security and Compliance: Ensured compliance in data handling and server updates, highlighting knowledge in data security and regulatory compliance
- Creative Content Development: Expertise in creating compelling content like the Voss Auto Network Thanksgiving content, showcasing creativity and marketing skills
- SEO and Keyword Optimization: Proficiency in Google Maps keyword review and adjustments, showcasing skills in search engine optimization
- Analytics Reporting and Data Interpretation: Ability to create and interpret complex analytics reports for multiple brands, showcasing data analysis skills
- E-commerce Integration and Management: Skills in integrating platforms like Ebiz Autos and managing online car showrooms, indicating proficiency in e-commerce
- Google AdWords Expertise: Proficient in managing and optimizing Google AdWords campaigns, indicating strong skills in pay-per-click (PPC) advertising
- Social Media Strategy and Management: Proficient in setting up and managing social media platforms like Instagram and TikTok, indicating strong social media marketing skills
- Video Production and Editing: Produced and edited Hyundai Electric videos, showing capabilities in video content creation and multimedia editing
- Google My Business Optimization: Skilled in optimizing GMB listings, including photo uploads and model description creation, essential for local SEO
- Recruitment Marketing: Creation of detailed HR recruitment videos, demonstrating skills in using multimedia for talent acquisition
- IT Support and Tech Problem Solving: Provided technical support for various systems, including Windows PC rollbacks and printer setups, showcasing IT troubleshooting skills
- Customer Experience Enhancement: Developed customer rewards programs and engaged in dynamic search R&D, showing a focus on improving customer experiences
- Contract Negotiation and Vendor Management: Skills in Dealer Inspire contract negotiation, highlighting abilities in vendor relations and contract management
- Advanced Analytics Configuration and Deployment: Setting up and configuring Mamoto and Matomo Analytics servers, demonstrating a deep understanding of web analytics tools
Projects
- Custom Matomo Analytics Server Creation: Development and management of a custom analytics server
- Voice to Voice and Image to Video AI Generation (Nov 27, 2023): Advanced AI technology implementation for voice and video generation
- OpenAI ChatGPT Assistant for Inventory Management (Nov 6, 2023): Review, setup, and testing of AI-driven inventory management tools
- Stable Diffusion AI Controlnet Mask Creation (Sep 25, 2023): Innovative AI controlnet mask creation and testing
- AutoGPT Setup, Testing, and UI Creation (May 1, 2023): Comprehensive setup and UI design for AutoGPT technology
- AI Headshot Model Creation and Generation (Oct 9, 2023): Development of AI models for headshot generation
- Hyundai Electric Video Project (May 15, 2023): Scripting, filming, editing, and publishing of an electric vehicle promotional video
- Custom Voss Bot A.I. Creation (May 8, 2023): Design and implementation of a custom AI bot
- Google Performance Max Campaign (Aug 14, 2023): Setup and review of Google's Performance Max advertising campaign
- Zapier Automation Integration (May 22, 2023): Integrating automation tools and AI technology
- Google Cloud Console VM Creation (Jul 17, 2023): Development and review of cloud-based solutions